Chocolate Abuelita; The Warm Embrace of Tradition

In countless Mexican homes, the rich, cinnamon-scented aroma of hot chocolate is a signal that something special is brewing. It's the comforting scent of family, holidays, and chilly evenings. For many, that iconic aroma comes from a familiar, yellow and orange hexagonal box of Chocolate Abuelita. This cherished beverage is more than just a drink; it's a symbol of warmth, family, and Mexican heritage.

A century of tradition

The story of Chocolate Abuelita began over a century ago in Veracruz, Mexico, when the González Barragán brothers founded the La Azteca chocolate factory in 1919. After moving the factory to Mexico City and decades of success, the Chocolate Abuelita brand was officially born in 1939.

The face of the brand is just as iconic as the flavor. Since 1973, the image of actress Sara García, often called "the grandmother of Mexican cinema," has graced the packaging. Her warm, friendly face perfectly represents the spirit of the brand: loving, comforting, and familiar.

A taste of history

The tradition of Mexican hot chocolate dates back to the ancient Aztecs and Mayans, who regarded cacao as a divine gift. They consumed it as a bitter, spiced drink, a far cry from the sweet version we know today. When the Spanish arrived, they added milk and sugar to create the sweetened beverage that would eventually become a staple of Mexican culture. Abuelita carries on this history with a distinct, rich taste and a signature hint of cinnamon.

More than a drink: an experience

Preparing Chocolate Abuelita is a cherished ritual in itself. For tablets, you typically heat them with milk in a saucepan, whisking constantly until the mixture is frothy and simmering. A traditional Mexican wooden whisk, a molinillo, is often used to get that perfect, bubbly texture.

The drink is deeply intertwined with several Mexican holidays and traditions:

• Día de los Muertos: families share cups of Abuelita as they remember loved ones.

• Las Posadas: it's a staple of the Christmas season festivities.

• Día de la Candelaria: the perfect drink to accompany tamales on Candlemas.

Beyond special occasions, it's also a simple daily pleasure, often enjoyed alongside a sweet bread like pan dulce.